1. Why Company Sponsor
Make their product known by customers
Build opportunities between people and sponsor
- In meaningful way
- Interesting
1.1. How Sponsor
Type
- Experience, make people feel the product
- Media
- Cash
- …
2. Know the Audience
- Demographic
- Psychographic
- Preferred brands
- Coming purchases
The more data of audience, the better
2.1. How to do
Talking to preferred company
Markert search thepriority
2.2. Value of AUDIENCE
The value highly depend on your audience
- Who are they
- What they want
- Fair value
3. After Event
Prove you did what you promised
Get feedback and do better next time